Air + Style

Rebrand & Art Direction for international big-jump snowboard competition, Air + Style

Air + Style, the 20-year-old annual arena-based snowboard, music, and fashion event from Austria, is soaring to new heights now that Olympic gold medalist and two-time A+S champion Shaun White is the majority owner. To ramp up its 2014/2015 tour — hitting Innsbruck, Austria, the Bird’s Nest in Beijing, and the Rose Bowl in Pasadena, marking Air + Style’s North American debut

Designed whilst working with Doubleday & Cartwright